This article is written by Georgia King, Digital Content Coordinator at Garlett Group.
Perth Advertising and Design Club (PADC) is a not-for-profit organisation founded in 1980 representing Western Australian creators that work in the commercial communication industry. The PADC’s aim is to inspire, assist and acknowledge the creators of commercial communications in WA.
On 13 February, PADC Commune: Indigenous Creativity Behind the Lens brought together a powerful panel of First Nations talent from design, filmmaking, art, advertising, and production. The conversation offered a rare behind-the-scenes glimpse into how Indigenous culture is authentically integrated into commercial creativity.
Leading voices such as:
- Kevin Wilson – Creative Director Nani Creative
- Raquel Todd – Co-Founder Blak Line Industries & Director First Nations X
- Adam Manovic – Head of Indigenous Commissioning and Production NITV
- Karla Hart – Producer, Writer, Director Karla Hart Enterprise
- Tyrown Waigana – Artist & Designer Crawlin Crocodile
This First Nations creative community shared valuable insights, discussing how non-Indigenous people can foster culturally safe spaces for mob, how Indigenous communities can be best represented in the industry and how important identity is.
The message shared by Raquel Todd “No matter how much milk you add to the tea, it’s still tea.”
Karla Hart mentioned how strong she is within really stuck with me. This simple phrase is a powerful reminder that no matter what you look like or how others see you, your heritage stays with you. You are who you are, and your First Nations identity is something that can’t be taken away.
Growing up, I’ve seen how colonisation and intergenerational trauma have made it hard for many of us to fully connect with our roots. For a lot of us, it’s difficult to figure out where we belong, especially when there’s so much confusion around identity. It’s something that’s been passed down over generations, and it often feels like we have to prove who we are.
But Raquel and Karla’s message reminded me that my identity is mine to define. It’s also important to reach out to the community. Connecting with others who share your heritage can help you understand who you are. Learning from Elders and listening to their stories can be a powerful way to heal and grow. It’s not always easy, but it’s worth it. The conversation also highlighted the resilience and passion of First Nations creatives, offering a deeper understanding of how they navigate challenges and pour their heart into their work.
A First Nations perspective can play a key role in promoting safety, education, understanding, and connection, particularly in areas such as community initiatives, creative projects, and storytelling. These aspects are vital in media and advertising.
Georgia King is a proud Meriem Mer Torres Strait Islander woman and Digital Content Coordinator at Garlett Group.